In 2010, Pakistan witnessed the most devastating floods in its history. Starting from the North, the floods travelled to the South, causing damage at an unprecedented level. Millions were left homeless, and thousands were reported dead. Entire villages and towns were washed away, destroying infrastructure, farms, houses, etc. According to the NDMA, 1,985 deaths were reported, 1,744,471 houses damaged and 20,184,550 people were affected. The flood affectees, having lost their homes and majority of their belongings were in dire need of medical help. The need for food, shelter and clean water was also immense. HOPE responded by launching a huge relief operation that covered medical aid, relief distribution, provision of safe drinking water, nutrition support and reconstruction of houses.
HOPE sent out teams comprising of doctors including paramedics, gynecologists, and pediatricians, and social workers to Sindh, Punjab and KP. These teams held medical camps, treating hundreds of flood affectees daily. The most common illnesses treated were diarrhea, gastroenteritis, skin infections, respiratory ailments, dehydration, etc. There were also cases of malaria detected, especially as the winter months approached. The constant exposure to stagnant floodwater made the spread of diseases rampant among flood affectees. The HOPE teams held these medical camps nationwide-- Thatta, Sukkur, Khairpur, Shahdad Kot and Dadu in Sindh, Muzzafargarh in Punjab, Nowshera and Charsadda in KP. In total 75 medical camps were held and approximately 35,000 patients were treated by HOPE doctors.
HOPE also initiated a safe drinking water campaign whereby 40,000 families in Thatta, Sukkur, Muzzafargarh and Peshawar were given water-purifying sachets of PuR, along with buckets, coolers and spoons. Demonstrations were held where the HOPE teams showed the proper usage of PuR and highlighted the importance of safe drinking water. 1.8 million sachets of PuR were distributed.
The flood relief operation was made possible with support from Barclays Bank, Citibank, IFFCO, YPO, Thal Jute Mills, P&G, Cadbury and Standard Chartered Bank.