P&G Purifier of Water Distribution
HOPE has signed a distributorship agreement with Procter & Gamble Company (P&G) for the latter's PuR brand of water purification system. Though, the product name has been changed from PuR to P&G Purifier of Water now but its function remains the same. The product is backed by P&G’s unmatched assets of extensive research, development and market goodwill, corresponded by HOPE’s wide-ranging field experience in coordinating disaster relief in Pakistan.
HOPE is exclusively responsible for distributing P&G Purifier of Water across Pakistan to NGO’s, donors, etc. In addition, HOPE will provide back-up support in the form of training, IEC material and advocacy of P&G Purifier of Water. Social marketing for P&G Purifier of Water will also be done.
P&G Purifier of Water is extensively used for providing safe drinking water to affected people in disaster zones. It is distributed in 4gram sachets--ample for purifying up to 10 liters of brackish water. Compared with other products available in the market, P&G Purifier of Water has the advantage of leaving no salty or sour after-taste.