PuR Distribution

HOPE has signed a distributorship agreement with Procter & Gamble Company (P&G) for the latter's PuR brand of water purification system. The product is backed by P&G’s unmatched assets of extensive research, development and market goodwill, corresponded by HOPE’s wide-ranging field experience in coordinating disaster relief in Pakistan.

HOPE will be exclusively responsible for distributing PuR across Pakistan to NGO’s, donors, etc. In addition, HOPE will provide back-up support in the form of training, IEC material and advocacy of PuR. Social marketing for PuR will also be done.  

PuR is a global brand, extensively used for providing safe drinking water to affected people in disaster zones. It is distributed in 4gram sachets--ample for purifying up to 10 liters of brackish water. Compared with other products available in the market, PuR has the advantage of leaving no salty or sour after-taste.