HOPE has signed a distributorship agreement with Procter & Gamble Company (P&G) for the latter’s PuR brand of water purification system. Though, the product name has been changed from PuR to P&G Purifier of Water now but its function remains the same. The product is backed by P&G’s unmatched assets of extensive research, development and market goodwill, corresponded by HOPE’s wide-ranging field experience in coordinating disaster relief in Pakistan.
HOPE is exclusively responsible for distributing P&G Purifier of Water across Pakistan to NGO’s, donors, etc. In addition, HOPE will provide back-up support in the form of training, IEC material and advocacy of P&G Purifier of Water. Social marketing for P&G Purifier of Water will also be done. P&G Purifier of Water is extensively used for providing safe drinking water to affected people in disaster zones. It is distributed in 4gram sachets–ample for purifying up to 10 liters of brackish water. Compared with other products available in the market, P&G Purifier of Water has the advantage of leaving no salty or sour after-taste.